Welcome to Tech Beat, your daily look at the stories shaping our digital world.
Amazon is facing a major legal challenge today, with the Federal Trade Commission and a coalition of states alleging the company rigged billions of dollars in advertising pricing. The lawsuit claims Amazon manipulated its ad marketplace to inflate costs for advertisers. Amazon fired back, saying the FTC fundamentally misunderstands how their ad market actually works. Expect this one to play out for a while.
Shifting to space, Türkiye has become the newest signatory to NASA's Artemis Accords, formalizing its commitment to peaceful and cooperative exploration of the moon and beyond. Turkish officials signed the agreement at NASA headquarters in Washington, joining a growing international coalition. It's a quiet but meaningful expansion of the diplomatic architecture being built around humanity's return to the moon.
And on the financial technology front, asset manager Strive has added one hundred forty three million dollars in Bitcoin to its corporate treasury, purchasing coins at an average of seventy nine thousand four hundred thirty one dollars each. That brings their total holdings to twenty three thousand one hundred fifty six Bitcoin. It signals that the trend of corporations treating Bitcoin as a balance sheet asset is very much alive again.
That's your briefing for today. Keep surfing. Tech Beat out.
