📰 **Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train**

Fans had to endure long lines, fistfights, and even tear gas to cop the $400 Audemars Piguet and Swatch "Royal Pop" pocket watches.

🔗 https://www.businessinsider.com/audemars-piguet-swatch-royal-pop-fine-line-hype-cheapening-brand-2026-5

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