💻 ** The end of deepfakes: A UK startup “fingerprinting” light to prove what’s real could crush global misinformation and $75 billion video piracy market **

This UK startup wants to make your physical filming location a ‘fingerprint’ to verify authenticity, rather than relying on software.

🔗 https://www.techradar.com/pro/the-end-of-deepfakes-a-uk-startup-fingerprinting-light-to-prove-whats-real-could-crush-global-misinformation-and-usd75-billion-video-piracy-market

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