💻 ** “I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself **

Disney Consumer Products' Global Creative Director Bobby Kim on how Star Wars is evolving beyond film into an interactive, technology-driven product ecosystem.

🔗 https://www.techradar.com/streaming/entertainment/i-cannot-divorce-the-two-how-star-wars-is-blending-technology-creativity-and-products-into-the-experience-itself

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