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📰 **‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine**
The $77 million opening shows the nostalgia formula still works—when conditions are right. The problem is nothing else on the calendar meets the test.
🔗 https://fortune.com/2026/05/09/the-devil-wears-prada-2-hollywood-future-millennial-nostalgia/
#markets #news
The $77 million opening shows the nostalgia formula still works—when conditions are right. The problem is nothing else on the calendar meets the test.
🔗 https://fortune.com/2026/05/09/the-devil-wears-prada-2-hollywood-future-millennial-nostalgia/
#markets #news
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