💻 ** 'It ultimately made people realize that music was worth paying for': Spotify's Sten Garmark on how the streaming giant created an entirely new business model, and its mission to convince users that 'there was something better than free' **

I sat down with Sten Garmark, Global Head of Consumer Experience at Spotify, to reflect on the company's impact 20 years on.

🔗 https://www.techradar.com/audio/spotify/it-ultimately-made-people-realize-that-music-was-worth-paying-for-spotifys-sten-garmark-on-how-the-streaming-giant-created-an-entirely-new-business-model-and-its-mission-to-convince-users-that-there-was-something-better-than-free

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