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📰 **How IQBAR Accidentally Rode The Keto Wave Into Costco**
Will Nitze designed IQBAR for brain health, not weight loss. Then America got obsessed with keto, and his bar was one of only three compliant on Amazon.
🔗 https://www.forbes.com/sites/daveknox/2026/05/07/how-iqbar-accidentally-rode-the-keto-wave-into-costco/
#markets #news
Will Nitze designed IQBAR for brain health, not weight loss. Then America got obsessed with keto, and his bar was one of only three compliant on Amazon.
🔗 https://www.forbes.com/sites/daveknox/2026/05/07/how-iqbar-accidentally-rode-the-keto-wave-into-costco/
#markets #news
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