📰 **The CEO of Trek Bicycle reads 52 books a year, hates smartphones, and thinks Milton Friedman was wrong**

The bicycle company president talked to Fortune about a brutal post-boom market, why generational labels are overblown, and his obsession with reading.

🔗 https://fortune.com/2026/05/06/trek-ceo-john-burke-gen-z-tariffs-ai-national-debt/

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