← Feed
📰 **The balance of power in influencer marketing is shifting**
EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored content itself.
🔗 https://www.businessinsider.com/balance-of-power-in-influencer-marketing-shifts-toward-platforms-2026-5
#markets #news
EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored content itself.
🔗 https://www.businessinsider.com/balance-of-power-in-influencer-marketing-shifts-toward-platforms-2026-5
#markets #news