🏆 **New Nielsen wearable technology will increase NFL ratings, starting as soon as the 2026 season**

Nielsen continues to come up with ways to more accurately capture viewing audiences.

🔗 https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/new-nielsen-wearable-technology-will-increase-nfl-ratings-starting-as-soon-as-the-2026-season

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