📰 **Starbucks CEO gets roasted for $9 ‘premium experience’ remarks, but Wall Street toasts his tariff-era turnaround strategy**

Brian Niccol pitched a $9 cup of coffee as an affordable luxury that people don't mind "splurging" on. The internet didn't agree.

🔗 https://fortune.com/2026/05/04/starbucks-ceo-roasted-9dollar-coffee-premium-wall-street-earnings/

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