📰 **Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.**

An ad featuring Pamela Anderson offers an update to the brand's body-positive ethos for the AI era.

🔗 https://fortune.com/2026/04/30/aerie-american-eagle-jennifer-foyle-pamela-anderson-ai-backlash/

#markets #news