📰 **‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings**

Brian Niccol's bet that Starbucks can function as an affordable indulgence for every income cohort just got its strongest data point yet.

🔗 https://fortune.com/2026/04/29/starbucks-niccol-luxury-turnaround-earnings/

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