📰 **Kraft Heinz's $600 million comeback plan hinges on marketing stunts that people will actually share**

Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be shared.

🔗 https://www.businessinsider.com/kraft-heinz-cmo-revamped-sponsorship-strategy-around-memorable-stunts-2026-4

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