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College football is officially back, and Week One is loaded. Lane Kiffin and Dabo Swinney square off in what promises to be one of the most watchable coaching matchups of the opening weekend, with Mike Norvell already feeling the heat in Tallahassee. Upset watch is very much in effect across the board.
Speaking of college football, Ole Miss is going all-in on Heisman visibility, taking their campaign from Times Square to the Sphere in Las Vegas. It's a bold, modern push to get their stars maximum national exposure, blending old-school recruiting theater with next-level marketing muscle. The message is simple: look at us.
And then there's this — Lamar Jackson is already giving Baltimore even more reason to feel good heading toward two thousand twenty six. A new projection is painting a dominant picture for the reigning MVP, and frankly, when you look at the Ravens' roster construction and Jackson's trajectory, it's hard to argue with the optimism coming out of that locker room right now.
That's your play-by-play. Sports Desk, back to the booth.
